This updated Privacy Policy reflects ibrandIQ's commitments and obligations under the EU’s new General Data Protection Regulation (GDPR).

Your privacy is important to us, so the goal of this policy is to be transparent about what information ibrandIQ collects, uses, and shares.

This policy explains your rights with regards to that information. It also explains how to access and update your information, and how you can object to its use.

When we refer to “ibrandIQ”, “we”, or “us”, we mean ibrandIQ Ireland Ltd that acts as the controller or processor of your information.

This policy covers:

When we make changes to our Privacy Policy, we will revise the date at the top of this page. We may also notify you via in-app messages or by email.

What information we collect and how we use it

ibrandIQ collects the following information about you when you provide it to us and use our services:

Account and Profile Information

When we create your ibrandIQ account we collect your name, email, password, country, and company information.

We use this information to correctly identify you, communicate with you, and provide you with customer support. We also use this contact information for administrative purposes, for transactional emails including app notifications, and to notify you about new features, releases, and blog posts.

Device Information and Log Data

We collect information about the type of device you use to access ibrandIQ, as well as your device settings, operating system, browser information, connection type, IP address, and the URLs of referring pages. Additionally, we log the date and time you access our services, as well as any error or crash data.

We use device and location information to help us optimise your ibrandIQ dashboard and performance, understand user demographics, and improve overall user experience. Your log data helps us troubleshoot errors, analyse performance, resolve reliability issues, perform security audits, and investigate potential service fraud or abuse.

Support Information

When you reach out to ibrandIQ, you may contact our team through the service of a third-party support platform. The information you provide to our team, including any troubleshooting documentation or screen shots, are saved as part of your support history.

We use this information to resolve any issues you are having, relay feedback to our team, respond to your comments and requests, and confirm your purchases and refunds. We also use this data to provide you with security alerts and technical notices.

Cookie Information

ibrandIQ and our third-party analytics partners use cookies and similar technologies for tracking across different devices, websites and online services.

We use this information both for secure authentication and for the maintenance of your active sessions. Our third-party partners use cookies for the purposes of marketing, ad targeting, and performance analytics.

How we share information

We Do Not Sell Your Information

ibrandIQ users create and share sensitive and proprietary data on our platform. Since we appreciate our users’ need for privacy, we adhere to a straightforward business model. This means that, no matter what ibrandIQ plan you choose, we will never sell information about you, nor your data and metadata, to advertising companies or other third parties.


In order to function properly, our widgets set a cookie that records the unique journey ID. This cookie is set once a user has selected to visit a retailer. On retailers we partner with we use this cookie to create a record associated product sales. We do not store any personal information when we track sales of products.

Legal Compliance and Fraud Prevention

In exceptional circumstances, we may disclose information about you to a third party if we receive a request and believe that the disclosure is in accordance with or required by any applicable law, rule or regulation, legal process, or enforceable governmental request. We may also do so to enforce our Terms of Service, investigate potential violations, prevent and detect fraud, track and solve security or technical issues, and protect against any harm to the rights, property or safety of ibrandIQ, its users, or the public as required or permitted by law.

Changes in Business

If ibrandIQ engages in a merger, acquisition, reorganisation, bankruptcy, dissolution, sale of company assets, financing, public offering of securities, or due diligence and other steps in contemplation and negotiation of such activities, we may share or transfer information that we collect under this privacy policy, subject to standard confidentiality agreements.

How we store, secure, and transfer information

Third Party Service Providers

ibrandIQ contracts with third party service providers. These services may require access to your information in order to help us operate, market, and support our services. For example, ibrandIQ uses third party services to provide hosting, maintenance, backup, virtual computing, storage, customer support, data analytics, advertising, marketing, and other services. Our contracts with these services provide for the maintenance, confidentiality, security, and integrity of the information we share with them.

Data Security

ibrandIQ takes data security very seriously and implements the industry’s best practices and policies. We take all reasonable measures to protect your information, and to prevent any kind of unauthorised access, misuse, loss, or disclosure.

The third-party service providers that we use for infrastructure adhere to the same privacy and security principles as we do.

We conduct regular, manual and automated security audits. We also participate in voluntary penetration tests performed by third parties; these test are followed by concrete, internal security policy updates and actionable engineering items for our development team. When possible, your data is also stored in anonymised form.

While no system is infallible, we strive to keep our systems secure and constantly updated.

Data Retention

ibrandIQ stores your information for as long as your account is active, and for a reasonable period thereafter, in case you decide to use our services again. ibrandIQ may also retain certain information for as long as necessary in order to support business operations, or as required by law.

International Data Transfers

ibrandIQ collects information internationally, and uses hosting and cloud computing infrastructure to transfer, process and store information. In order to provide you with our service, we may also transfer your data to third-party services. Please refer to the List of data sub-processors for more information about why we use those third-party services, and where they are located.

Your data rights and choices

The following is a summary of choices you can make to exercise your data rights:

Opt Out of Promotional Communications: You have the right to opt out of receiving any promotional communication. To unsubscribe from our newsletter, or other promotional emails, use the link at the bottom of the message. You can also contact us directly to have your information removed from our promotional contact list. Please note that, even if you unsubscribe, you will continue to receive non-promotional, transactional messages regarding your account and other essential services.

Access and Update Personal Information: You have the right to access and edit your profile at any time. You also have the right to rectification in case your personal data is incomplete or inaccurate. To update your information, log in to your account and visit the 'My account' section in your ibrandIQ dashboard. If you require assistance, please contact our Support team.

Right to be Forgotten: You have the right to be forgotten which means that, at any time, you can request that ibrandIQ permanently delete all applicable data records, including your profile information. In some cases, we may need to retain partial information to fulfil our legal responsibilities.

Data Portability: You have the right, at any time, to request and receive the information that you have provided to ibrandIQ. We will provide you with your information, in a machine-readable format, so that you can make use of it in other contexts, or with other service providers.

Request That We Stop Using Your Information: Even if you have previously consented to our Terms of Service and Privacy Policy, you have the right, at any time, to change your mind and object to the collection, use, and processing of your personal information. Additionally, you are under no contractual obligation to continue to provide any information to ibrandIQ. However, we require certain information in order to provide you with our services. Therefore, if you disagree with the terms of this Privacy Policy or our Terms of Service, you should stop using ibrandIQ, and contact us so that we may delete your information.

List of data sub-processors

Intercom, Inc. Customer Support USA
Google, Inc. Analytics, Authentication Provider USA
Twitter, Inc. Social Media USA
Facebook, Inc. Social Media USA, Inc. Cloud Storage Services, Affiliate USA
Mailgun, Inc. Cloud Email Service USA
Hyve Cloud Infrastructure Provider UK
Heroku Cloud Infrastructure Provider USA
Drift User feedback solution USA

Contacting ibrandIQ

If you have any questions about the ibrandIQ Privacy Policy, or want to make a request with regard to your information, please contact our Data Protection Officer at